Meg Hawkins is an award-winning British home and lifestyle brand built around original watercolour artwork inspired by wildlife, nature and the countryside. As Creative Director, I have played a key role in developing and growing the brand, helping transform it from a small family business into an internationally recognised company with products stocked by retailers across the UK and overseas.

My role spans all aspects of the brand's visual identity and creative output, including product design, packaging, marketing campaigns, photography, digital content, trade show materials and licensing projects. Working closely with the wider team, I ensure a consistent and recognisable brand presence across both wholesale and consumer channels.

A key focus has been creating commercially successful product collections that remain true to the brand’s artistic heritage while appealing to a broad retail audience. This includes the development of home fragrance, bath and body, stationery, giftware and homeware collections, alongside collaborations and licensing partnerships with national and international brands.

The work combines strategic thinking with hands-on design, balancing creativity with commercial objectives to support continued growth, brand recognition and customer engagement.