Better Eggs is a modern food brand focused on quality, provenance and animal welfare. I was responsible for developing the visual identity and packaging design, creating a distinctive brand presence that would stand out in a competitive retail environment.

The project involved creating a fresh, approachable and trustworthy identity, with a strong focus on shelf appeal and clear consumer communication. From concept development through to final artwork, I designed a cohesive visual language that could be applied consistently across packaging and marketing materials.

Careful consideration was given to typography, colour, layout and product messaging to ensure the brand effectively communicated quality and authenticity while remaining commercially effective.