Ludlow Food Festival

Brand Development, Creative Direction & Event Design

Ludlow Food Festival is one of the UK's most recognised food and drink events, attracting thousands of visitors, producers and exhibitors each year. Working closely with the festival team, I was responsible for developing and delivering the creative direction across a wide range of marketing and event materials, helping to strengthen the festival's visual identity while maintaining its established reputation.

My role involved refining the brand's visual language and creating a cohesive design system that could be applied consistently across both print and digital platforms. The objective was to improve brand recognition, create stronger audience engagement and ensure every touchpoint reflected the quality and heritage associated with the festival.

The project included the design and production of promotional campaigns, social media graphics, digital advertising, printed marketing materials, event programmes, exhibitor assets, signage and visitor communications. Careful consideration was given to typography, layout, colour palettes and imagery to create a modern yet authentic identity that celebrated Ludlow's reputation as a destination for exceptional food and drink.

Deliverables

• Brand development and refinement

• Creative direction

• Event marketing campaigns

• Social media content and digital assets

• Printed promotional materials

• Event programmes and guides

• Signage and wayfinding

• Exhibitor and sponsor communications

• Artwork production and management