Cardgains is one of the UK's leading buying groups for independent greeting card and gift retailers, supporting hundreds of retailers and suppliers across the industry. Working with the organisation, I was responsible for delivering creative design solutions across a range of marketing, promotional and member-facing communications, helping to strengthen engagement and maintain a consistent, professional brand presence.

My role involved translating Cardgains' values of collaboration, support and industry expertise into clear, effective visual communications. The objective was to create materials that appealed to both retailers and suppliers while reinforcing the organisation's position as a trusted partner within the gift and greeting card sector.

The project encompassed a wide variety of design work, including marketing campaigns, event materials, member communications, digital assets, printed collateral and promotional graphics. Each piece was designed to communicate information clearly while maintaining a cohesive visual identity across multiple channels and audiences.